Jefferson Hotel was founded March 7 2009 by Jeffrey Sluijzer. Despite the name and initial appearance, the Jefferson Hotel is not one of Amsterdam’s top hotels but a luxury fashion boutique aimed at stylish, street-savvy men. As you approach the Jefferson Hotel, you can be forgiven for thinking it might be a nice place to spend the night. Even the triangular flags draped outside give the impression of a hotel entrance and you almost expect to see a white-gloved doorman welcome you and take your bags.
The store aims to combine the consideration and care of the hospitality industry with high-end men’s fashion. Unlike many other boutiques that espouse an air of exclusivity, the Jefferson Hotel has an immediately warm and laid-back atmosphere. As you enter, piano music gently plays in the background and Jeffrey welcomes you with an offer of a drink from the ‘bar’ – which also doubles as a cash desk. Having spent years working for various fashion labels, Jeffrey decided to open his own shop and use his childhood fascination with hotels as a basis for the concept. ‘When I was younger, I was really intrigued by hotel lobby areas,’ he explains. ‘I used to watch different people interact and the idea that they all felt at “home” when they weren’t was always interesting to me. I wanted to create a similar environment in my shop.’ The shop specialises in a wide range of labels such as Diesel Black Gold, Closed, OnTour and also stocks a selection of rare vintage accessories. Glass cabinets are filled with vintage Rolex watches, and custom-made Ray Bans are neatly lined-up alongside designer fragrances that look like they’ve been plucked straight from a five-star hotel’s bathroom. As you move towards the back of the shop, a soft leather sofa invites you to take a comfortable seat and soak up the surroundings in front of a widescreen television. Eclectic fashion and design books are scattered across a coffee table and wine glasses are conveniently placed around the area, allowing you to mull over the clothes and accessories with a tipple or two. The focus at the Jefferson Hotel is most definitely on customer service and despite its relatively small size, it’s somewhere you could easily spend a couple of hours browsing the stock or just relaxing in the lounge. While many other boutiques have a tendency to rush customers into purchases, this quaint little shop will have you feeling comfortable enough to kick off your shoes and lie back. Just be careful you don’t get too comfortable though, remember you can’t actually stay the night.
Avelon, Closed, Firma, American Vintage, J. Lindeberg, Diesel Black Gold, NSW, OnTour, G-Star by Marc Newson, Norse Projects, Made & Crafted Levi’s.
Coming soon: James Perse
The founding father of Jefferson Hotel, Jeffrey Sluijzer, opened the store Baskèts right next door of Jefferson Hotel in April 2012 together with Daan de Greef. Baskèts (French for sneakers) is all about cool sneakers and sophisticated shoes. At Baskèts you’ll find brands like Nike QS, Adidas Originals, Ransom, Clarks Original, Common Projects, New Editions, Vans California/OTW, Converse by John Varvatos, Folk, Native Fitzsimmons, Gourmets, Warrior, Vico, Locals Ams, Etiquette Amsterdam, Mason Garments, and Amsterdam Shoe Co.